There are many times that you get leads that are interested, yet somehow when it comes to buying a policy, they become hesitant. They lie dormant in your box for some time, until you one day open it and see them lying there. What do you do to nurture these unclosed leads? Every year, there are many unclosed leads collected in your database. Throwing them away wouldn?t be a wise decision. What to do then? How do you revive these unclosed leads?
Email drip marketing can be just the thing that you need. You might have 200 leads, or 20,000 leads- automated drip marketing can help your leads go through revival process, sending personalized emails to all of them. This may help the prospects make up their mind and think about buying a policy from you. Here is what you have to do:
Update the database
Prepare a mailing list. Update your database, as a clean database will help an effective mail campaign. Put your mailing list on CRM program or a spreadsheet. This would be helpful in many other things as well.
You need to separate the prospects that have email addresses, and keep them in a separate file. The ones that do not have email addresses would be contacted via their phones (by voice messages). Also, take care that your database doesn?t have any duplicate entries. Clear them out, if any.
Welcome action
When you contact your prospects, make sure your welcome is a soft one, as they might have forgotten about you. You should begin by reintroducing yourself. Also, you can include the advantages they will get by working with you. With the follow up emails, you can answer their questions- by sending a FAQ like email, sending useful tips to them, and also a call to action. Your mails must have a call to action so that your prospects would want to call you.
Updated quotes
Present them with updated quotes. You can use insurance quote engines for this purpose. Quote engines will give you updated quotes within a matter of seconds. Updated quotes will help your leads make decisions regarding buying insurance from you.
These techniques will help you revive your dormant leads. These leads do not take a lot of extra work- you do not have to call them or send emails. Just put them on automated programs, and let them decide in case they get interested in buying an insurance policy.