Learn more from the most trusted innovators in the growing field of online insurance marketing.

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If you are looking for some good quality leads from your area, then Insurance Sales 411 will help you with your quest. We not only provide quality tested prospects, we provide them to you right on time. Our leads are absolutely interested in buying insurance from you. With our services, you would be hunted down by prospects, instead of you having to go hunt them.

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Become fluent in the language of the new Internet-based Insurance Marketplace. While the most important concepts are age-old and will always be with us, the tools constantly change and the terminology changes along with them.

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Autoresponder

REGISTER NOW and take advantage of our lead-generation sytems to begin maximizing your conversion rate today.

Autoresponders are emails that are automatically sent depending upon some timetable. For instance, autoresponder emails can be sent to your leads when they request a quote. This tool helps you contact your leads instantly, and lets your leads know that you are available for them.

Conversion

When a lead converts into a client, by buying your policy, it is called conversion. It can be gauged by standardizing against a general goal. Conversion is very important, as this is the ultimate goal of any agent.

Conversion rate

It is the total number of leads that follow the action requested by you. It is generally written in percentage form. For instance, if a direct mail campaign gets you 3 responses out of 100 recipients, then the conversion rate would be 3%.

CRM

It is a customer relationship management software tool which keeps all vital prospect information. CRM tools help you in many functions like sorting, tracking etc. Tools of these types have a database that manages customer information.

Exclusive leads

These are the leads that are not shared among other agents. When you buy an exclusive lead, you have sole rights over that lead, and you are the only agent that gets it. But these leads are more expensive than shared leads.

Filters

These are blocks that sieve out bad leads. These filters let you focus on your market by filtering your leads according to their geographic location, age, status etc. This helps you get the leads that you want, and keeps out the unwanted leads. You can add or remove filters when you want. Adding filters increases your costs.

Group health prospects

Group prospect is the information regarding a company owner looking for insurance for his employees.

Incentivized leads

These leads are collected through publicity gimmicks like discounts or free stuff. Some companies use giveaways as a means to attract more people. Such leads are not serious, and thus are of low quality.

You can be guaranteed that leads from Insurance Sales 411 are never incentivized. When we provide you leads, they are looking for just insurance, and thus are high quality prospects.

Individual Health Leads

These leads are information about the prospects that want insurance policy- either for themselves, or for a family member. Trends show a growth in the number of individual health leads from past few years.

Internet leads

These are those people who come on the internet looking for insurance. You can buy these leads and sell them your policies. These can be incentivized or non-incentivized. At Insurance Sales 411, all leads are non-incentivized. So you can be sure that these leads are interested only in buying insurance from you.

Lead generation

It is the process of looking for people who want to buy your services. This is an important aspect of all businesses. It can be done through phone campaigns, direct mail, networking, advertising etc. Lead generation can be offline or online.

Lead management

It is the process of managing all your leads, and keeping them in one place for easy administering. It is about managing various aspects of your leads- including name, location, status etc. There are many lead management software that help you with this process. One such revolutionary software is BrokerOffice.

Life Leads

Life lead is data about someone who wants to buy life insurance policy.

Offline Marketing

It is about generating leads the old fashioned way- using direct mail, phone campaigns, advertisements in TV, radio, newspaper and magazines.

Online Marketing

As opposed to offline marketing, online marketing means generating leads from the Internet- by using strategies like building a website, purchasing online leads, email campaigns, search engine placements, pay per click ads etc. The advantage of online marketing is that it is extremely targeted.

PPC

Pay per click is a type of online marketing. These ads are displayed along with results on search engines. You need to bid for PPC ads. They can get you great web traffic, but these are quite costly.

Quote Engine

It is a software tool that allows you to generate quotes from multiple carriers very quickly- in a matter of seconds.

ROI

Return on Investment (ROI) is about the revenues that you earn with your campaigns.

SEO

Search Engine Optimization improves the traffic that comes to your website. This is done by making your site rank high on major search engines, so that people would come to your site.

Shared leads

These are the prospects that are made available to many agents. But with Insurance Sales 411, your shared leads are shared among only you and 4 other agents. These leads come cheaper than exclusive leads.

Uninsurable Leads

These are those health leads that are unable to get medical insurance due to some illness. These are great for those agents or brokers who present membership at discount health programs.

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