Blog | Insurance Sales 411

Showing Your Professionalism to Your Leads

Posted on December 19, 2011 by Larry Viel

When you’re going about insurance marketing, you need to pay attention to the type of font that you use when interacting with your customers and prospects. As you can see, there are thousands of fonts out there that you can make use of. However, you need to pick that one that conveys the message that you’re a professional and that you’re the agent who can provide your leads’ needs. Yes, it’s as simple as having a professional-looking font on your emails and newsletters.

The best fonts that you can make use of are the following:

• Corbel
• Cambria
• Arial
• Verdana
• Calibri
• Candara
• Constantia
• Times New Roman
• Georgia

When you go for fonts like Century Gothic or Comic Sans, these are moderately appropriate fonts for your emails.

Essentially, the squigglier the fonts are, the least appropriate they are for your emails. A simple Script font might work well as the font for the heading on one of the sections of your newsletter but if you make use of this too much, you can turn off your health insurance leads.

The key to get the business of your prospects and to keep your clients is to work like a professional. Even when keeping in touch with your clients and prospects, you need to exude professionalism.

Clearly, choosing a font that says that you’re professional and conveys all the other qualities that you have like the Arial font, you’re telling your prospects that you’re more contemporary. In addition to, you also have to consider your audience. There might be fonts that wouldn’t be as easy to read on screen that it is on paper. Go with something with an open shape like Georgia, to make your font easier on the eyes of your readers.

In choosing a font for your email messages, you need to pick something that says you’re professional. When your leads get the message, they’ll be eager to work with you to talk about their insurance coverage. Get high quality leads that you can impress with your professionalism and your service by signing up now!

A Growing Insurance Agency Needs More Agents to Work out Medical Insurance Leads

Posted on November 30, 2011 by Larry Viel

Inasmuch as you’re so gung ho about achieving success with your insurance agency, you will at one point need the help of other agents. For the most successful of agencies, it’s hard not to grow and expand. And for that growth and expansion, you need more agents to work the medical insurance leads that you have on your list. If you’re going to grow your agency, you’re in the right place in using the internet and web-based tools. Here, you can easily attract the attention of skilled rookie agents who will love to work for you and with you.

When you want to bring in new agents to your agency, you also have to work the magic of insurance marketing on them. Much in the same way that you’re enticing and attracting high quality leads and clients, you’re also calling out to rookie agents to work with you when you give presentations like a pro. Make use of your quote engine so that you can provide quotes to your prospects in less than a minute. This tool will also be something that your rookie agents will latch on to so that they want to work for you.

You can also make it easy on your new agents by providing them with some tools so that they can spend less time in learning about the products you have on your list. As you can see, knowledge about the products is essential in insurance sales but with things like quoting tools, you’re always getting the latest data and information about insurance policies. It’s a snap for your agent to update himself or herself with your products. For any growing agency, there’s a need for new agents and you can attract them to work for you when you use web-based tools like the quoting engine.

The market for insurance and insurance sales leads is huge. There’s only so much that you can work on when you’re doing the job alone. Getting help by hiring new agents to work in your agency, you can cater to the needs of the market. Ensure your success for sales and closes by signing up for high quality leads today.

Posted in Uncategorized | Tagged insurance marketing, insurance sales, insurance sales leads, medical insurance leads | Leave a comment

Building Insurance Sales Conversions with the Right Support Group

Posted on October 31, 2011 by Larry Viel

Most insurance agents who work from home have one problem when it comes to insurance sales conversions – themselves. One of the difficulties that come with working from home is the fact you don’t really get much of an opportunity to explore other ideas.

In an office environment, you have the opportunity to bounce off ideas, talk about potential strategies and work as a team. Unfortunately this isn’t something that comes naturally when you work from home. It’s also this fact that a lot of work at home insurance sales agents find difficult to deal with at the start. The thought of not seeing anyone and not really being able to get away from the family once in a while can be a difficult process to deal with. But here’s the catch, you don’t really have to be that way.

There’s a well-known secret in the insurance business and it holds true for all businesses as well and that is – other people matter. Insurance leads are regular people and in essence they have multiple opinions and deal with multiple people. That’s why there’s no cut and dry method for dealing with them, it’s because one person is a mixture of different people.

This is why you have to build connections. There are actually quite a number of things you can do in order to build these connections. For one, no one can improve on their own. The reason for this is that we just weren’t made to be able to handle that kind of juice. In fact we are social animals who need to interact.

One of the best ways to do this is to start looking for work organizations that will help you achieve your goal. The Association of Health Underwriters or the AHU as it’s popularly called is one such organization. The organization helps regular insurance agents enhance the skills necessary in order to improve and sustain the benefits of their sales efforts. You can also try to talk to a possible mentor or mentors and see how they do their job well.

Working at home is hard enough alone which is why you need social interaction. If you’re still trying to build a network but want it to have some more time to do it in, purchase quality insurance leads from us and you’ll find that you’ll have much more time to do it in. Sign up now!

Posted in Uncategorized | Tagged insurance leads, insurance sales | Leave a comment

The Anatomy of High Quality Insurance Sales Leads

Posted on September 29, 2011 by Larry Viel

If you’ve never tried internet leads yet, there might be few questions hanging around your head on what makes a good insurance lead. Here, you’ll learn what kind of lead you should keep your eye on. If you’re looking to a specific leads provider, use this as checklist when buying leads that are worth every dollar you spend on them. When you’re shopping for insurance leads, you’ve got a number of options. You can go with exclusive lead, shared lead or even aged leads.

Regardless of what you buy, you have to be sure that the leads you buy have real interest. If they’re not interested in insurance like say they only filled out an information request form because they were promised prizes, giveaways or maybe some free coupons, that’s not a quality lead. At its best, leads must provide you with good return on investment by getting more commission than the amount of money you spent for your leads. The leads should also be sent to you in real time or as soon as insurance shoppers enter their quote request, you get them in your inbox right away.

You should look for shared medical insurance leads that aren’t oversold. The leads provider should guarantee that the leads aren’t sold to more than five agents. More than that, you should cross them out of your list even if they’re selling their leads cheaper – your chance of bagging the sale would likely far and between. Insurance sales are definitely hard to come by if you have to compete with 10 other insurance agents for business of one lead. If you find leads companies that sells their shared leads three times or four times on the average, that would obviously be great advantage on your part.

On a final note, you’re looking for a leads provider with generous return policy. Nobody does perfect and there can be times when you get invalid lead. You have to be able to return this lead and get your money back or get good replacement for it and the company has to give you enough time to return a bad lead. Internet leads can indeed increase your number of sales but you can only reap its benefits if they’re made up of high quality. Sign up today and make your every call calling our high quality leads.

Posted in Uncategorized | Tagged insurance leads, medical insurance leads | Leave a comment

How to Succeed in Insurance Sales by Using a Good CRM

Posted on August 30, 2011 by Larry Viel

There are plenty of ways to get new insurance leads. One of the newer ways for individual insurance agents to get new leads is to use a CRM (Customer Relationship Management) tool effectively. An example of this tool is White Pyjama or the more popular and open source Sugar CRM.

Sugar CRM is extremely popular because as stated above, it is open source and therefore it’s free to use. The good thing about Sugar CRM is that not only does it allow you to input leads manually into a system, it also gives you the capability to create an automated pipeline. The capabilities of the tool are endless because of the fact that it is open source and can therefore be programmed according to how you want it to be used.

Sugar CRM allows you to create your own pipeline without having to use external means, though you may have to invest in getting someone to fix it up for you at first. The medical insurance leads you get are also not limited to just manual resources but also using Social Media tools such as Facebook, Twitter and Linkedin. When you contact a lead and add their information to the system, you can pull up their social media accounts and add them so that they are automatically subscribed to your feeds.

CRMs also give you the opportunity to work with the rest of your team from within one area. You can upload documents for people to work on and they can be re-uploaded when you are done. This way, you will be able to coordinate straight from your screen and will see any results instantaneously.

With a good CRM, gone are the days when you had to sit and manually create a report in a spreadsheet. This is because your CRM should be able to gather all of the information you have inputted (provided they are inputted correctly and are tagged correctly) and compile them so that you don’t have to worry about manually reporting different sales reports or lead reports.

Are still hard up meeting your target sales? Sign up now and prove to everyone that you can succeed in the game of insurance through getting in touch with highly interested insurance shoppers.

Posted in Uncategorized | Tagged insurance leads, medical insurance leads | Leave a comment

Why Online Insurance Leads Tick?

Posted on July 18, 2011 by Larry Viel

Globalization, that’s basically the concept that all should keep in mind in the modern day because quite frankly, we technically are all connected somehow. Some may say through politics or currency or even language, but the main source of globalization – or how the world is slowly becoming connected as one – is through the cyber-world. Now one might ask how this is even related to insurance marketing. Well it’s pretty simple, since the world is connected through the cyber world; this means that we don’t have to go too far to find those insurance leads.

The days of knocking on every door with a smile are over. Since the launch of the cyber-network, even walking seems so obsolete now. So if you’re an agent or company looking where to get those leads, then getting them online is your best bet.

Buying leads online seems kind of risky, but the fact is that not a few are already into it. The reason behind is that according to a recent survey, 9 out of 10 new sign ups went to the internet at one point before deciding to submit an app. The upside is that even though you’d be spending a little money to get these leads, the thing you can expect is that most – if not all – these leads you’d be getting would be hot leads. These are insurance shoppers who went out of their way to browse over the internet and fill out quote request form. This means that you won’t have to invest too much time on a prospect that would just shut you off in the end.

But before you rush into the idea, you should hear the darker side of the coin – which is being scammed. With the online world existing and how anonymity is what it’s prized for means that there’s a chance you’d be ripped off in the end. But this down side has a remedy. The best way to avoid this is to choose a legit site – lead provider websites that generates insurance sales leads without the use of any incentives and is known for its quality and real time delivery.

Need high quality leads? Sign up now and close more sales using our highly interested insurance leads.

Posted in Uncategorized | Tagged insurance leads, insurance marketing, insurance sales leads | Leave a comment

Medical Insurance and Health Insurance – Are there any Difference?

Posted on June 15, 2011 by Larry Viel

Most people usually have the same concept when they hear medical insurances and health insurances, although they have the idea of securing an individual, the two in fact are different in a sense. As an agent looking for medical insurance leads or health insurance leads there has to be a distinguishing explanation between the two given to the prospects and it defines itself as simply as:

Medical insurance gives the insured the policy that if he/she falls ill under circumstance, that the individual is permitted to clinic themselves under any hospital and will be insured by the insurance company they fall under. On the other hand, health insurance gives the individual the security that if an unfortunate accident may occur to them, the insured is promised compensation and a full coverage to the fees of the hospital chosen. But note that different insurances have different circumstances to these policies.

Now that the technicalities are explained, this leaves you with the question of where to find these insurance leads. Although one knows that the quickest way to find these leads are online. But before doing this, you should know what prospects you are to be expecting when these leads are found.

Most prospects you are expected to insure when finding medical leads would be the general population and usually whole families, they range from adults to children. So when a lead is found, be sure that you present yourself as concerned to the whole and not just the primary holder. Finding these medical leads is easier bought online or through petitions they might advertise in sites.

Health insurance leads though are more subtle and often sensitive to the idea that you would be insuring them for certain tragedies and accidents. So approaching these individuals should come with care. Often these clients seek insurance depending on their career which may have risks or in some cases these prospects feel a need to secure themselves for the worst. Breaking the ice is never easy but in the end you should always remind them that you are simply insuring them but hoping you never have to.

Although seeking out these medical insurance leads and health insurance leads can be difficult, do keep in mind that you are securing a life and not a wallet.

Do you want to gain control on your number of sales? Sign up now and secure steady stream of leads that would make you busy sending apps.

Posted in Uncategorized | Tagged health insurance leads, insurance leads, medical insurance leads | Leave a comment

The Anatomy of a Good Answering Machine Message to Insurance Leads

Posted on May 20, 2011 by Larry Viel

It’s a part of an insurance agent’s life to get answering machines in their first attempt to get in touch with health insurance leads and also in follow up calls. When you get the machine, you have to make a very good impression – enough to get your prospects to call you back. Before you go around leaving unscripted messages on people’s answering machines, you have to know the anatomy of an unforgettable and persuasive message.

Let’s first take a look at the messages that don’t elicit a good response from insurance leads. They’re boring. If you left messages by dropping your credentials, would you get your prospect’s attention? These messages can also be long. With answering machines, you have about 30 seconds – sometimes even shorter. Given that time, it’s best that you work on leaving a message that’s 20 seconds long. With long and boring messages, its likely to be cut short then gets deleted right away. If you say long laundry list of features and benefits or you don’t stand out from the crowd of insurance agents, your message is as good as unheard and erased.

So how it’s done? Contrary to the boring message, you have to make yours interesting. You can do this by appealing to their needs. You know enough about your leads to make them an offer they couldn’t resist. For someone looking for coverage for the whole family, you need to have policies lined up catering to the family’s needs. You can mention that you’ve helped someone with a similar problem. You have to make sure that your message is to the point. Remember that words that don’t engage your leads are better left unspoken.

The best message you can leave would be something that works like a teaser, something like, their problems can be solved but they had to return your call to find out about it. When you work on a message that has these qualities, you’ll succeed in leaving a memorable and persuasive message. You’ll then get a call back from your insurance sales leads. And when your prospects call you back, it’s obvious what happens next!

Do you want to increase the number of your sales? So do we. Sign up now and speak with high quality insurance leads that can’t wait to hear about their insurance options.

Posted in Uncategorized | Tagged health insurance leads, insurance leads, insurance sales leads | Leave a comment

Dormant Leads: Keeping Them Alive and Making Them Warm Again

Posted on April 11, 2011 by Larry Viel

Regardless where you get your insurance leads, be it through your own effort or through lead providers, you have to pull out all the stops in transforming them into successful sales. The thing about leads is, you never know when you’ll get one that’s going to take a lot of time to decide if getting insurance is right for them or not. While you can get lucky with people who are eager to sign immediately, you’ll end up with a number of leads that can turn dormant. When there’s been no activity with your lead for over six months, you’re looking at a dormant lead.

Putting what you know about insurance marketing and attaining success, you’re going to continue working on these leads and make them warm once again. They were interested in insurance before and you can get them interested again. Make sure that a few months before the year ends, you group your dormant leads together. Take time to think up a scheme that’s going to pique their interest again. You can offer them a special promo or a giveaway that’s going to be important enough to get them interested in insurance again – but it doesn’t have to be expensive.

You can always offer an ebook on anything about insurance like myths and truths with shopping for the right insurance and so on. You can even stray a little and talk about something like personal finance issues. Another way you can grab their attention again is to offer free seminars on filing claims, speeding up claims and so on. When you open a new line of communication, you’ll get a response from them when you offer something that’s relevant to them. You can also go with a raffle on gadgets like iPods. They wouldn’t have to sign up for anything. It’s just to awaken seemingly dead leads.

Just like with the other strategies of marketing, you won’t have a fool proof way of waking all your leads up, but the thing is, you’ll have to put enough effort into reviving dormant leads. Just in case they need insurance in the future, you’ll be the one they remember – first.

Are you happy with the way your current leads are converting? If not, sign up now and increase your success ratio few notches higher using our high quality insurance leads.

Posted in Uncategorized | Tagged insurance leads, insurance marketing | Leave a comment

Advertising Your Company to Insurance Leads through Promotional Items

Posted on March 9, 2011 by Larry Viel

When you want to get good smart leads and close them successfully, you need to put some effort into your insurance marketing. Even if you’re buying leads from a great leads generator company, advertising can go a long way for you. Upon hearing the word advertising, chances are, you’re doing calculations in your head that involved large sums of money. Advertising doesn’t have to be expensive and you can make use of other methods that is light on the budget.

In the name of insurance sales and insurance sales leads, why not go with marketing techniques like having a big batch of pens, umbrellas, shirts, notepads and so on, printed with your company name? Give it away and watch prospects come in to your door asking for you to help them find the right insurance policy. You can use these promotional items printed with your company’s name as loyalty gifts to your most valued clients. Just remember to get high quality items. If you use something that’s substandard, you’ll associate your company with its substandard qualities and you’ll get the opposite effect of your insurance marketing.

If there’s a trade fair going on in your area, give these items out freely. The more people you give these items to, the deeper the mark you make. Think about it, when a person you gave a shirt printed with your company name and contact information on it gets on a bus or a train, you’re already advertising to a bunch of potential clients. You didn’t even have to pay for that person to wear your shirt. With something useful, you make people aware of your company. And when a person who needs insurance sees that, they have a way of reaching you. In a sense, you’ve generated yourself quality medical insurance leads and you didn’t have to shell out so much of your company’s funds for advertising.

You can get more information on how to handle high quality medical insurance leads when you sign up today. Making a successful close is right within your reach and you can truly grasp it when you’re equipped with effective selling techniques and our high quality leads.